18 Best Free Video Editing Software for Marketers

May 25, 2020

According to Animoto’s 2018 State of Social Video: Marketer Trends report, 73 percent of marketers surveyed created at least two videos each month for social media marketing.

There are many good reasons for that. Videos help increase traffic and sales, reduce support queries, and help users understand our products and services better.

But creating and editing videos is not as simple as writing a blog post or crafting a tweet. And it’s not always cheap!

We understand that as we create many videos for social media, too. To make the work easier for you, I’ve compiled a list of 18 best free video editing software that’ll make putting videos together easier and more affordable. (Several of them don’t put a watermark on your videos!)

(Oh, did you know that you can schedule social media videos with Buffer?

Headliner might be the easiest way to create a video with captions. (Remember that designing for sound off is key for social videos!)

With Headliner, you can upload a video and let it automatically transcribe the audio into captions or create a video simply uploading an article or an audio file. You can also upload or search for images, videos, and GIFs to be added to your video.

Bonus: The team at Headliner has a hilarious page explaining why the tool is free.